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August 11, 2019


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first_imgGo back to the e-newsletterVirtuoso, the luxury travel agency network, has presented new internal research at its annual symposium in Cape Town, South Africa this month. The research reveals the strategies behind their most successful travel advisors.The research found that those who establish and cultivate relationships by engaging directly with networking events for both partners and peers are twice as likely to be successful than those who do not.Continuing professional development is a key to success. The research established that the most successful travel advisors undertook 75 per cent more training classes than the industry average.Of successful travel advisors, the research found that 83 per cent actively engaged with their agency’s marketing initiatives and programmes, while more than 70 per cent of their clients engage tailored marketing programmes that direct consumers back to the advisor.In terms of social media development and implementation, the study found that 90 per cent of successful advisors operated across multiple online platforms.The research found that eight out of 10 successful travel advisors professionally presented themselves on travel agency group’s websites, providing detailed information including countries they’ve visited, headshots, and their areas of specialisation.More than 40 per cent of successful advisors actively engaged with client reviews on their websites, soliciting and encouraging feedback. Virtuoso’s study found that the travel agency network averaged 14.5 client reviews per advisor, while the most successful advisors averaged 26.2 reviews each.The final factor that Virtuoso’s study of successful travel advisors revealed was the importance of following up and developing relationships with a view to the client’s future wants and needs.Virtuoso also revealed research indicating a 26 per cent increase in the number of travel advisors in 2015, with 57 per cent of growth coming from within Virtuoso’s existing agencies.Between 2010 and 2015, the research revealed an 85 per cent jump in travel advisors in the network, while 79 per cent of agency owners are expecting sales to grow this year with 68 per cent indicating intentions to increase staff in order to handle the increase in business.The research also revealed that advisor compensation is growing, with 84 per cent of their survey’s respondents indicating a growth in compensation, 47 per cent saying it grew 11 per cent or more, and 13 per cent saying it grew by 21 per cent or more.Also surveyed in the research were new advisors from the US and Canada that have entered the profession over the last three years. The study found that travel advisors averaged $402,215 in sales in the first year, before growing quickly to $1,050,821 in the second year and to $1,443,419 in the third year.Finally, the research revealed significant client growth, from an average 66 clients in the first year, to 138 in the second, and 172 in the third, while the average spending of individual clients came in at $3,081 in the first year, $7,606 in the second, and $8,403 in the third year.All research conducted by Virtuoso and Travel Market Report.Go back to the e-newsletterlast_img read more