May 18, 2007, in general, most people tend to think that paid search is just a search engine business, including click on ads, shopping engines and pay included. But today we’re going to talk about a rapidly growing and controversial form of paid search, a new form of search engine optimization and associated advertising.
(Paid direct links paid straight chain) is a kind of network organization directly from the website or buy advertising links, different from the search link, they are standard HTML links, can generate traffic and links on the website directly weighted.
pay straight for you? It is clear that many marketers are benefiting from paid links. So let’s take a closer look at the potential benefits and risks.
paid straight chain is the traditional search engine profitmodel challenge, the ranking algorithm of search engine based on the concept that a website from a link to another site is on the importance of the vote, Google PageRank is the ultimate application link.
other major search engines use link analysis as a basis for relevance and ranking, as well as page content analysis. In fact, the content of the page is often closely linked, the link structure – including keywords, the chain into the site, the relative number of links in the page will have an impact on the relevance.
marketing in the past few years will be attracted by the straight chain — can bring traffic, but also on the search engine optimization, text link network in the rapid expansion of some search engine optimization company has underground network links, these links network is not announced, because the search engine will be punished for this paid backlinks the. These links are usually classified according to industry network, just in line with the relevance of the search engine recognition.
some companies sell the public straight chain, such as: Text Link Ads, PayPerPost Live, Customer, LinkBuildingDirect.com, AuthorityDomains.com, V7, Network, Textlinkbrokers.com, Network and Solutions etc..
here to list some of them, only in the extension of the concept. Payment links are growing rapidly, and it is clear that if marketers don’t use the payment link, they won’t exist. Perhaps your competitors are using them successfully.
search engine has come out against the payment of straight chain, because the payment link to subvert the search engine rankings and evaluation of natural methods. People who understand the search engine optimization know that the impact of external links (whether or not they charge) on the search results is important. Of course, the search engine also has its own link network, but it can only bring traffic to the site, and no link weight.