The status quo of China’s online advertising market
on February 27, 2017

The present situation of Chinese network marketing

China network marketing market size

according to iResearch survey data show that in 2006 China’s online marketing market size of 6 billion yuan, an increase of more than $4 billion 170 million in 2005 of $44%.

According to

iResearch research forecasts, 2007 Chinese network marketing market scale will reach 8 billion 300 million yuan, an increase of 38% over 2006; Chinese network marketing market will continue to maintain rapid development, by 2010, Chinese network marketing market size is expected to reach 23 billion.

Figure

1-1 2001-2010 China network marketing market size

China’s online marketing segment market size and proportion of

according to iResearch’s survey data show that in 2006 China network marketing market segments, Internet advertising accounted for 4 billion 660 million yuan, accounting for 1 billion 350 million yuan Chinese search engine; network marketing market segments are to maintain rapid growth.

Figure

1-2 2001-2006 China network marketing segment market size

China network marketing market segmentation type of advertising

iResearch of marketing research data China network show, 2006 Chinese network marketing market scale of 6 billion 10 million yuan, of which, the brand of graphic advertising accounted for the entire network marketing market accounted for 49.6%, followed by PPC advertising, Internet marketing accounted for 22.5% of the market, fixed text link advertising accounted for 7.8%, accounted for 5.8% of the classified ads, rich media ads email marketing accounted for 4.2%, accounted for 2.8%.

figure 1-3 2006 China network marketing market segmentation type of advertising

China’s major online media accounted for the proportion of online marketing market

according to iResearch’s survey data show that in 2006 Chinese network marketing market scale of 6 billion 10 million yuan, Sina to 950 million network marketing network marketing China revenue accounted for 15.8%, Baidu to 840 million network marketing revenues accounted for 14%, accounting for 650 million of the Sohu in 10.8%.

Chinese primary network media accumulated income accounted for the entire network marketing market share of nearly 60%; it is worth noting that Baidu PPC get extraordinary development in 2006, the network marketing revenue faster than Sohu, sina approximation.

figure 1-3 2006 main operators accounted for the proportion of network marketing market

China online advertising market status

China online advertising market size and growth rate of

according to iResearch survey data show that 20>


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