How is China’s temple brand marketing Just look at this one
on March 4, 2017

"name" and "benefit" has always been the same with buddhism. But in recent years, many in Shaolin Temple and other temples have opened their commercial road, just a dozen years and it will subvert our traditional thinking and values. What contributed to the commercialization of the temple, the commercial operation of the temple and the operation of the brand, the commercialization of the temple and the temple and the surrounding what?

the brand marketing of Chinese temples from the Shaolin Temple Shi Yongxin event

July 25th, Henan Songshan thirtieth generation Shaolin Temple abbot Shi Yongxin was a self proclaimed "interpretation of justice" report, said it has dual residence, illegitimate children, misappropriation of property crimes "and so on Shaolin Temple". In this regard, the official website of Shaolin Temple subsequently issued a report material, asked to investigate rumors, and Shi Yongxin said "don’t argue". With the rise of the Shi Yongxin incident, the mass media gradually pushed the event on the height of the Chinese temples and commercialization. And the temple is a place of repair, and why not involved with fame and fortune?

talks about or fact? Temple Commercial Exploration

reports tend to be a mixture of a false data and analysis, which leads to the deviation and misleading, plus media critics or the subjective consciousness of the people, people often do not get real conclusion. And the truth shall be based on objective analysis, data and logic, this section will focus on "Chinese temple is a commercial, if there is, how much is the commercial" to do an objective analysis and answer the.

1, the status quo of Chinese temples

August 16th, the Buddhist Association of Chinese published a research report called "China Temple nearly 80% did not fully commercialized," report pointed out in 32600 temples Chinese existing in Chinese Buddhism, commercialization is more serious, but nearly 80% of the overall form of the temple has not been commercialized, the commercialization of the temple are concentrated in Beijing, Shanghai, Guangdong relatively developed economy and some other provinces and Henan, Sichuan, Zhejiang and some other ancient Buddhist culture. In other words, more than 20% of China’s temples have been commercialized, the total number of more than 6500.

is currently the four great Buddhist mountains of Mount Jiuhua, Mount Putuo, Mount Emei, Mount Wutai, by local government and state-owned enterprises as the focus of the tourism development. Mount Emei tourism Limited by Share Ltd listed on the stock market has been more than ten years, state-owned Mount Jiuhua tourism (Group) Co. Ltd., Mount Putuo tourism development Limited by Share Ltd, is also actively promote the holding of listed companies, two years ago announced the suspension of listing company Mount Wutai tourism asset management, but there are rumors that are ready in.

is the following several famous temples related reports:

(1): Shaolin Temple Shaolin Temple, although not directly involved in the management of tickets, but was able to get 30% tickets for the return; one of the largest source of income is Shaolin Temple incense money, someone broke the highest Shaolin Temple incense can be sold at 100 thousand yuan, this is.


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