Cricket News At 16 Years And 185 Days, This Girl Creates New Record In Women’s Big Bash League

September 19, 2020

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first_img For all the Latest Sports News News, Cricket News News, Download News Nation Android and iOS Mobile Apps. New Delhi: At 16 years of age, this girl made her debut for the Sydney Thunder franchise in the Women’s Big Bash League. In just her second game, she created history by smashing a special knock and helping her side beat the defending Women’s Big Bash League champions Brisbane Heat. After the knock, she will drive back 250 kms and join school on Monday. This is the story of Phoebe Litchfield, who at 16 years and 185 days, has become the youngest in the history of the Women’s Big Bash League to hit a fifty.In the Women’s Big Bash League clash at the North Sydney Oval, Brisbane Heat chose to bat and they started off well with Beth Mooney and skipper Kirby Short starting well. Mooney fell for 35 as she fell to Suzie Bates while Grace Harris, their star batter was run-out. Jess Jonassen was in good form but she lacked support. Maddy Green was dismissed by Bates with Litchfield taking the catch. The youngster was making an impact in the firld when she ran out Jonassen for 42 off 34 balls.Bates was the pick of the bowlers with 3/33 and Brisbane Heat managed just 150/9. In response, Rachel Priest and Naomi Stalenberg gave the Sydney Thunder a fast start but Harris sent back Priest for 31 while Stalenberg was sent back by Sammy-Jo Johnson. When Delisa Kimmince got rid of skipper Rachael Haynes, Litchfield joined Alex Blackwell. The 36-year-old Blackwell is one of the veterans of the Australia women’s team and she had made her debut when Litchfield was not even born.Both Litchfield and Blackwell steadied the innings and it was the youngster who broke the shackles by smashing two boundaries of Georgia Prestwidge. The partnership grew in confidence and both players found the boundary on a regular basis. Blackwell smashed two boundaries off Harris and Litchfield notched up her fifty with two boundaries off Johnson. Blackwell ended the game in style with a big six but it was Litchfield who stole the show.Also Read | Australia’s Alyssa Healy Smashes New Women’s Twenty20 International World Record”Alex was just saying keep calm because I was getting a bit nervous and I put us in a bad position but managed to get us out of there. I can’t believe the weekend, I didn’t know I was playing and I’m just really happy to be here,” Litchfield told ESPNCricinfo. This was the Sydney Thunder’s first win in the 2019 edition after they had lost to th Sydney Sixers.last_img read more


Coming off first loss, USC begins postseason quest

September 17, 2020

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first_imgThe regular season has come and gone and with the postseason ahead, the USC men’s tennis team’s quest for a fourth consecutive NCAA championship begins now.Following their first loss in 14 months, the No. 1 Trojans (25-1, 6-1) look to rebound and begin a new streak at the Pac-12 tournament in Ojai, Calif.Eyes on the prize · The Trojans, led by seniors Daniel Nguyen (above) and Steve Johnson have their eyes on the conference and national titles. – Chris Roman | Daily TrojanThe 3-4 loss to No. 5 UCLA (21-2, 7-0) at Marks Stadium last Friday snapped the Trojans’ 45-match win streak that dated back to February, 2011.By finishing conference play undefeated, UCLA is slotted at the No. 1 seed in the tournament, while USC will be the No. 2 seed and will begin play in the semifinals Saturday at 3 p.m.USC will likely play No. 10 Stanford (16-7, 5-2) in the semifinals. The Cardinal have one bye and will play either No. 70 Oregon or Utah in the quarterfinals.The Trojans have swept Stanford twice this season, with the first 7-0 victory at Stanford in February and the latter at Marks Stadium on April 14.“They’re going to want revenge,” senior Daniel Nguyen said. “They’re going to be a tough team and mix up their lineup a bit.”Though the Trojans relish the chance of a rematch with the Bruins in the finals Saturday, they are careful not to look past the semifinal matchup.“We better be careful with that. [Stanford is] a proud program,” USC coach Peter Smith said. “They’re certainly going to be swinging from the hip with nothing to lose.”The last team standing will be crowned the Pac-12 champion and automatically qualify for the NCAA championships in Athens, Ga., in May.The tournament will feature a dual-match team format for the first time in conference history. Before this year, the tournament consisted of 32 players and 16 pairs vying for individual singles and doubles titles.“I was a big proponent of [the team format]. I’ve been pushing for it for about five years. I want to make Ojai relevant again,” Smith said. “I don’t know how we’ll do but we’re fired up.”Last year, No. 2 senior Steve Johnson advanced through five rounds of singles play and emerged as the 2011 Pac-10 singles champion.Johnson and No. 25 sophomore Ray Sarmiento also took home the doubles crown after four rounds of play.With the new team format, the Trojans will look for consistency from their individual talent, which includes five ranked players in singles.Alongside Johnson and Sarmiento, Nguyen is ranked No. 17 in the nation, while freshman Yannick Hanfmann and sophomore Emilio Gomez stand at No. 43 and No. 50, respectively.In doubles, USC will feature the No. 3 pair in Johnson and freshman Roberto Quiroz and the No. 25 pair in Nguyen and Sarmiento.Though USC’s streak has come to an end, Johnson is still in a groove with 58 consecutive singles wins and 12 straight in doubles with Quiroz.Despite missing the opportunity to finish the regular season undefeated, Smith believes the loss to their crosstown rivals will remind the Trojans of the joy of victory and be essential to their journey for postseason glory.last_img read more


AFCON: Senegal end dismal run by reaching last eight

August 13, 2020

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first_img2 Senegal Algeria Thursday, January 19 1FT 0 The Carthage Eagles also won the only previous clash between the northern neighbours in South Africa four years ago thanks to a late Youssef Msakni goal..Msakni was involved in the opening goal in Franceville with his cross deflected into the net by Algerian captain Aissa Mandi.Algeria also contributed to the second Tunisian goal as Wahbi Khazri was fouled in the box after intercepting a weak Faouzi Ghoulam back-header and Naim Sliti converted the penalty.Substitute Sofiane Hanni scored a stoppage-time consolation goal.“It was a very important match,” said Sliti. “We knew that after the game against Senegal we were very frustrated. We had chances to win.“We made amends and showed the true face of Tunisian football. Many say that we play the most beautiful football and today we were rewarded.”Belgium-born Algeria coach Georges Leekens said: “We started very well, but we know that in a match of this level we cannot give away gifts.“If we make them two presents in the second half, we cannot win.“The way we conceded the second goal when we were hit on the counter attack, we cannot have imagined that before the game.” Share on: WhatsApp 2FT Ghana7:00 PM Egypt10:00 PM Tunisia scored twice in the second half before conceding a stoppage-time goal to confirm their Cup of Nations dominance over Algeria. Zimbabwe Ivory Coast7:00 PM Tunisia Morocco10:00 PM Friday, January 20 DR Congo Togo Franceville, Gabon | AFP | Senegal put a string of disastrous Africa Cup of Nations campaigns behind them Thursday by beating Zimbabwe 2-0 and becoming the first qualifiers for the 2017 quarter-finals.The Group B match was all but over as a contest after only 13 minutes in Gabonese city Franceville after Liverpool star Sadio Mane and Henri Saivet scored.Since finishing fourth in 2006, the Senegalese have suffered a horror run in the premier African football competition, failing to get past the group stage three times and not even qualifying twice.Now they are guaranteed to top Group B — whatever the result of their final fixture against battling Algeria next Monday.“The goal today was to qualify and we have done that,” said Senegal coach and 2002 World Cup star Aliou Cisse.“Even when we played badly in the first match (against Tunisia), we won. Today we played well and won and we have qualified.“It’s been 10 years since we last made the quarter-finals. Now we have done it and I congratulate the players.“I am very proud of the guys. Now we have to continue like this.”Tunisia recovered impressively from a first-match beating by Senegal to defeat Algeria 2-1 and become favourites to finish runners-up and also secure a last-eight place.A draw with Zimbabwe in Libreville, in a fixture scheduled to start at the same time as Senegal against Algeria, will clinch second spot.Algeria, considered likelier quarter-finalists than Tunisia before the biennial competition kicked off last Saturday, are in serious trouble.Only if they beat Senegal and Zimbabwe beat Tunisia might the Desert Foxes squeeze through on goal difference, goals scored or the drawing of lots.Senegal wasted two chances to score before Mane tapped in a Keita Balde cross on nine minutes after Saivet carved open the Zimbabwe defence with a superb pass.Saivet doubled the lead four minutes later by curling a free-kick over the defensive wall and past goalkeeper Tatenda Mkuruva.A rout seemed on the cards as Senegal played keep-ball at times, as if in a training session, while increasingly frustrated Zimbabweans chased shadows.The sole southern Africa representatives in Gabon did have a half-chance before half-time, but star attacker Khama Billiat shot weakly at Abdoulaye Diallo.Senegal continue to stamp their authority on the match in the second half and Mane was foiled twice in quick succession by Mkuruva and Czech Republic-based defender Costa Nhamoinesu. Uganda Mali Saturday, January 21last_img read more


Thurston County Commissioners Approve to Move Application Forward for Phase 2

August 5, 2020

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first_imgFacebook188Tweet0Pin0Submitted by Thurston CountyToday, the Thurston County Board of Commissioners voted unanimously to approve sending the State Secretary of Health the Thurston County application for a variance to move Thurston County to Phase 2 of the ‘Safe Start’ approach.The Board of Health approved the recommendation from the Thurston County Health Officer, Dr. Diana Yu, to move the application ahead during a special meeting on Friday, May 22.If accepted, the variance will allow Thurston County to move to Phase Two of the Covid-19 recovery. Governor Inslee announce the option for Thurston County to apply for the variance on May 19.“Moving to phase two does not mean we’re out of the woods,” Dr. Yu asserted. “Social distancing and other measures remain extremely important for the safety of our community. However, we do have the capacity needed for expanded testing and contact tracing, and we are moving forward thoughtfully and with caution. We meet Governor Inslee’s requirements to begin Phase two.”Phase Two of the Safe Start Recovery Plan includes increased openings and/or capacity for retail, restaurants, fitness, salons, pet grooming, and other categories of service. It also allows for gatherings of up to five people outside a family group.The requirements to apply for the variance include:Fewer than 10 cases per 100,000 people over two weeksRecommendation by the County Health OfficerVote by the County Board of Health and Board of CommissionersLetter from hospitals confirming bed capacityTesting data and informationLocal capacity for case and contact tracingIsolation and quarantine capacityAbility to perform outbreak investigationsResidents of Thurston County should continue to social distance and to wear cloth face coverings when out in public where social distancing is not possible. In addition, residents are asked to ‘stay local’ and not travel far from home to recreate or do business. It remains important to stay home if you’re sick, and to call your health care provider to see if you should be tested for COVID-19. Washing hands, and covering coughs are also important for continued protection.“It’s important to understand that all of these efforts are adaptive,” said Dr. Yu. “That means we must remain cautious and continue to assess the situation with every step forward. We know that this virus can surge, if given the opportunity. Each step of our recovery relies on all of us to remain vigilant and thoughtful. If we can do that, and infections remain low, then we can assess our readiness for the third step of recovery in three or four weeks.”For the most up-to-date information for the Thurston County COVID-19 response and recovery, visit: https://www.thurstoncountywa.gov/phss/Pages/coronavirus.aspx Photo credit: NorthAmericaTalk Photo credit: NorthAmericaTalk Photo credit: NorthAmericaTalk Photo credit: NorthAmericaTalk Photo credit: NorthAmericaTalk Photo credit: NorthAmericaTalk Photo credit: NorthAmericaTalk Photo credit: NorthAmericaTalklast_img read more


Clarke pleased with standing ovation from Chelsea fans

December 21, 2019

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first_imgChelsea legend Steve Clarke said he was thrilled with the standing ovation he received on his first return to Stamford Bridge as a manager, but insisted the current mess at his former club was of no interest to him.The West Brom boss saw his Baggies side comprehensively outplayed by the Blues, albeit they only lost by a 1-0 margin.Clarke, who played more than 400 games for Chelsea and was a key part of Jose Mourinho’s hugely successful backroom coaching team, was given a fantastic reception by the home fans.But he refused to be drawn on the controversial midweek comments made by counterpart Rafael Benitez in which the Spaniard criticised the club and the fans who continue to boo him.“It is not my concern. I was not taking much notice of it. I don’t think it is right to comment on another team,” said Clarke.“Chelsea fans have always good to me. I have been back numerous times over the years and they have always been good.“I was there 12 years as a player and eight years as a coach and did alright so I am probably entitled.“They always give me a good reception. I am always pleased when I come back that they remember me.”He added: “They are top team with fantastic players, but we stayed in the game until the last minute. We just couldn’t get the clearcut chances to get a goal.”See also:Benitez refuses to discuss fans’ reactionBenitez explains decision to drop TerryBenitez barracked as Chelsea beat AlbionChelsea v WBA player 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 Follow West London Sport on TwitterFind us on Facebooklast_img read more


More Impacts on Crater Count Dating

December 19, 2019

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first_imgPlanetary scientists have relied on crater counts to estimate the surface age of a planet or moon.  The more craters, the older the surface.  This method has recently come under closer scrutiny (see 10/20/2005) because of the phenomenon of secondary cratering.    A simplistic look at a crater-scarred planet or moon might lead one to assume a ratio of one impactor to one crater.  Planetary scientists have been realizing, however, that a big enough rock can produce many craters.  Another paper on this subject was published in Icarus this month.1  A team of Russian and American planetologists announced three findings from studies of Mars:Small clusters:  Some impactors break up in the atmosphere and produce small clusters of craters 100 to 300 meters wide, each pockmark a few tens of meters in diameter.  The breakup of weak cometary bodies on entry through the Martian atmosphere could be responsible for some of these small clusters.Large clusters:  The team identified a second population of larger clusters, distinct from the small clusters.  Their models indicated that one giant impact can launch numerous fragments as big as hundreds of meters across.  Some fragments can be ejected above escape velocity, but many will remain and fall back to the planet.  On Mars, the weakened fragments tend to break up in the atmosphere into sizes 5 to 50 meters, which is why clusters with similar size distributions are not seen on our airless moon.    Secondaries can often be identified along rays from the primary crater, but not always.  The fragments can travel long distances, flying through the atmosphere for more than an hour, “making it difficult to identify the parent crater.”  The authors explained that for fragments ejected from a primary impact, “launch at 3 km/s can distribute fragments over much of a hemisphere, and launch at 4 km/s can distribute fragments over most of Mars….”  Escape velocity on Mars is 5 km/s.Martian meteorites:  The meteorites found on Earth that originated on Mars appear to require impactors 3-7 km across.  An impactor hitting at an oblique angle can produce jets nearly parallel to the surface capable of accelerating surface rocks to escape velocity.  This implies that many other fragments fail to escape.  “Clearly, if fragmenting debris is lofted to escape velocity in order to produce martian meteorites … on Earth, then other debris is lofted to barely suborbital speeds and secondary impact pits must exist not just in near-primary swarms, but also in near-random positions scattered around Mars.”The authors did not comment specifically on the implications of their findings on the crater-count dating method.  They worked within the standard Martian timescale with its three periods, Noachian (3.8 to 3.5 billion years ago),2 Hesperian (3.5 to 1.8 billion years ago) and Amazonian (1.8 billion years to the present): e.g., “We conclude that most of the clusters discussed here probably formed in the last half of martian time, not during the Noachian era.  For this reason, we suspect they formed under essentially present-day, low-pressure atmospheric conditions.”  The degree of uncertainty in dating the clusters, however, was evident in the following paragraph:Further constraints are possible, from crater formation rate information.  Barlow and Osborne (2001) find most clusters on Noachian and Hesperian terrain, but some of our clusters, such as the one on Meridiani Planum (Fig.  4) and others on Olympus Mons, are found on geologically young surfaces.  This implies cluster formation within the last few hundred Myr, possibly within the last 20 Myr in the case of the sparsely cratered surface of Meridiani Planum, which may have been exhumed within the last tens of Myr (based on paucity of small sharp craters; [Hartmann et al., 2001] and [Hartmann, 2005]).  These results suggest clusters accumulating on surfaces throughout martian history.  Note that it is plausible that many young clusters on Mars might be products of a single large impact.Yet could these age estimates themselves be undermined by the findings of the paper?  If crater-counting methods were used in establishing the commonly-accepted geological periods, how can they be considered reliable now, considering that a single large impact can produce secondaries at random locations across the whole planet?    The authors hinted at the only logical answer to these questions after discussing various models for the fragmentation of incoming bodies: “All these assumptions suffer from limitations.”  Later, “Precise numbers of craters, their sizes and displacement are dependent on assumptions used,” they said.  As a matter of fact, the words assume and assumption appeared 19 times in the paper.1Popova, Hartmann, Nemtchinov, Richardson and Berman, “Crater clusters on Mars: Shedding light on martian ejecta launch conditions,” Icarus Volume 190, Issue 1, September 2007, Pages 50-73, doi:10.1016/j.icarus.2007.02.022.2The Noachian epoch, after the prominent Martian region Noachis Terra (which means “Land of Noah”) was named because of the presumption that Mars was warm and wet early in its history.  This assumption was called into question last week (see 09/24/2007, bullet 2).Despite their rigorous and admirable work of calculating and estimating the physical effects of impacting bodies on Mars, the authors could not think outside the box.  Their own work casts severe doubt on the ability to use crater counts as a dating method.  In principle, if one impact can produce ten million secondaries scattered around the whole planet (see 10/20/2005), there is no way to know how old the Martian surface is.  If anything, one would think the whole planet would have been saturated with craters in short order, hinting that the surface might be young.  And think about it: we’ve already seen several global dust storms in the 33 years since the first Martian orbiter.  How much weathering of craters would be expected in tens of millions of years?  And why is bedrock still clean-swept in large areas on Mars? (06/01/2005).    Because these scientists began their modeling with undaunted faith in the Age of the Solar System (A.S.S.), a figure (4.5 billion years) that, according to the Law of the Needs of the Darwins cannot be altered, they had to make it all work within their mythical paradigm.  Their crater cluster formation model must fit within the scheme of imaginary Noachian, Hesperian and Amazonian epochs, even though their own work undermines the assumptions that went into making the scheme in the first place (for other problems with the current scheme, see Astrobiology Magazine).  What’s in a name?  Would calling them the Washingtonian, Lincolnian and Clintonian epochs make Mars blink an eye?  Let the discerning mind understand that the fancy charts of geological time scales on Mars and Earth are human impositions on the data – not inevitable products of the observations themselves.(Visited 18 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more


SA launches new research vessel

December 19, 2019

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first_img21 September 2007South Africa this week launched the Ellen Khuzwayo, a R100-million scientific vessel that will conduct research on marine resources and oceanographic conditions in southern African waters.Launching the vessel in Cape Town on Thursday, Environment Minister Marthinus van Schalkwyk said the Ellen Khuzwayo, measuring over 43 metres, would be the flagship research vessel of the department, which has two other research vessels, the Africana and the Algoa.He said that with a combined fleet of four compliance ships and three fisheries research ships, South Africa had the most significant marine presence within the region.“The Ellen is named after the late Dr Ellen Khuzwayo – teacher, social worker, author and prominent figure in the struggle against apartheid,” Van Schalkwyk said. “We are pleased to honour [her] in our ongoing commitment to commemorate the significant role of women in our country’s history through the naming of our ships.”According to the department, the replacement forms part of its strategy to upgrade its research fleet to provide South Africa with the best possible scientific advice relating to the country’s ocean environment and marine resources.The ship was designed by Skipsteknisk AS of Norway and built by Cape Town-based Farocean Marine.The Ellen Khuzwayo will be deployed primarily on inshore research, which includes scientific research on marine living resources such as rock lobster, linefish, large pelagic fishes, seabirds, marine mammals and sharks.The vessel, which has excellent manoeuvrability and stability, will also engage in diving operations and monitoring and research of oceanographic conditions. It is equipped with two fully-fitted laboratories, one for fish sampling and another for oceanographic studies.It is also fitted with advanced acoustic equipment for fish surveys, state-of-the-art oceanographic equipment and winches for deploying and retrieving its and instruments.“The Ellen is a purpose-built research ship designed to operate anywhere within the South African [Exclusive Economic Zone], up to 200 nautical miles offshore,” Van Schalkwyk said.“The ship has a steaming range of 2 500 nautical miles and can remain at sea for 18 to 20 days. She carries a crew of 13 and has accommodation for eight scientists.”SAinfo reporter Want to use this article in your publication or on your website?See: Using SAinfo materiallast_img read more


Where’s Signal?

December 17, 2019

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first_img SharePrint Related5 Lackeys. Approximately 7,000 geocachers. Moin moin!June 25, 2019In “Community”HQ-Mitarbeiter beim Spionieren auf dem Giga in Berlin erwischtJune 11, 2019In “Deutsch”The Lackey Geocoin: An Unexpected 26,000-mile, 5-Year JourneyJanuary 21, 2015In “Community” Share with your Friends:Morelast_img


How Can Big Data Benefit Marketers?

December 15, 2019

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first_imgAfter completing her English Literature degree in 2017, Sijdah, set out for a professional career as a Content Marketer so she could feed all 7 of her cats and work towards her ambition of opening an animal shelter one day.She works as a social worker as well as a cat whisperer in her free time – contributing to spreading awareness about child and animal abuse.She also aspires to be an author/ poet like Sylvia Plath and Charlotte Bronte. Related Posts Tags:#big data recommendations#big data tips#customer relations#Data analytics#marketing#Optimization#web AI: How it’s Impacting Surveillance Data Storage How Data Analytics Can Save Lives AI is Not the Holy Grail of Sales, at Least Not…center_img Trends Driving the Loyalty Marketing Industry Now that there is no confusion in our way let’s analyze different approaches (mentioned below). The methods through which marketers can seek guidance from Big Data.1. Understanding the ClientThese days, people rate their product or service purchasing experiences online. They leave comments before purchasing and also give their two cents on their post-purchase experience. The clients then either show a positive or a negative response through comments, likes, dislikes, discussions, and ratings.There’s also the matter of acquired traffic per page, the sort of client visits as well as the number of times it was visited, etc. These activities are being logged constantly. Marketers, therefore, with the help of Big data analytical tools can decipher their customer and his or her buying behavior. This way, they can better understand what the client wants & what the brand needs to improve, etc.For example, on a book purchasing website, where there’s a method to rate books, or there’s a discussion forum, the most liked and trending book gets the most acknowledgments.Likewise, a book that ranks as most purchased, during a specific season, is easily track-able. These insights help the brand boost their sales and increase their revenue. In the end, it is all about what the customer wants, and Big data tells you that.2. Classification based on AnalyticsSince Big Data helps give information about the customer, the marketer can benefit a lot from it. Depending on the demographics and other such factors, a marketer can target the sales for potential clients.For example, if the people residing in City A purchase orange juice more, more advertisement for orange juice can be shown in this area. Likewise, if the people nestling in City B favor peach over orange juice – more marketing for the peach flavor can be done in that respective area.Similarly, if the audience on social media platforms is mainly teenagers, the product line, in accordance with their needs, can be advertised more on these social media forums. This example can also be applied in classifying the clients both – culturally and traditionally. Although, these might not be the only grounds of classification.3. Cost Effective and Efficient CampaignsKnowing precisely what the consumer desires helps initiate attractive campaigns that can better explain the ideology of your brand and cater to the customers as well. Big data immensely helps in that.Moreover, the insights from it guide the marketer. The guidance can help create effective strategies to narrow down the potential customer and the target audience, and then to advertise to that very audience.For example, if a particular internet brand understands that only the Facebook audience engages with it and generates 90% of the sales, it may stop paying for Instagram or Snapchat promotions in the long run. App Developers can benefit from Big Data analytics by understanding how to design the virtual entity in a way that it reaches most of the audience and gets the desired response.4. Customer LoyaltyThrough Big data, one can locate loyal customers whose buying behavior indicates that they don’t plan to switch. Then, based on that, different strategies can be generated to help maintain their loyalty.For example, Sugar Courted, an online bakery business, after getting to know how many of its customers were loyal, introduced a buttercream discount card that offered a chance to get a three-pound buttercream cake for free on every third purchase of a cake. Not only did this campaign help retain the customers, but it also attracted new lot as well.5. Competitive EdgeBy understanding what the brand’s unique selling point is or what attracts the consumers most with the help of Big data, marketers can help enhance any particular:product,serviceor aspect of work to invest time in working on different campaigns to highlight it.This way, marketers can have a competitive edge over their rivals.6. Marketing OptimizationUnderstanding analytics is everything. Sometimes one needs to trust the data and factual information more than the in-person feedback of the customer. Marketing can be done using the tools that help the brand.If the insights suggest that some social media platforms or tools do not help gain an audience. This acts as a negative catalyst that reduces the cost. Moreover, Big data can help reveal where the potential customers lie in the virtual world and the pathway to get to them.ConclusionIn conclusion, Big data might be difficult for marketers, but a thorough search with the help of different analytical tools and comprehension of data gained is always needed. User experience and consumer behavior analysts can also be hired.In some organizations, where the application has sensitive client information, an in-house analytical system can be built. Moreover, insights like customer behavior tend to change according to contemporary trends and fads – all that a marketer should always keep in mind. Sijdah HussainDigital Marketer In the modern age, where knowledge is global and necessary, and technological advancement is evident, it is essential to decipher the value that Big Data holds for us. Big data is all that information that can be encoded based on classification, patterns, various structures, and recurring human behavior.Big data can be structured as well as unstructured. By studying this data, human behavior can be comprehended. The world has, now, become a virtual structure of communication. Everything from transactions to trends is being recorded digitally. Thus, the information recorded is of massive importance to marketers. Therefore, it can easily be said that it is the next Big thing after IoT.Importance of Big Data:Whether you want to dwell into finance with Big data or real estate – you will not be disappointed. Banks can easily track any form of fraudulent activities and patterns with the help of Big data. Similarly, in the healthcare or biomedical sector, one can easily keep track of all the drugs.They can check that the ones who make it to the market and if they were verified to do so or not.  Therefore, Big data will inevitably change the entire industry as it has endless possibilities for its usage.When it comes to the importance of Big Data in marketing, we can easily divide it into three categories.The customer category includes marketing based on behavioral patterns of the buyer, social media platforms, online sales, and virtual surveys.The operational category of Big Data comprises of the tools needed to measure the marketing processes efficiently and effectively. Examples include the management of assets and resource allocation.The third classification of Big data is financial. This relates to measuring the financial well-being of the brand.last_img read more


BJP criticises Omar Abdullah for attacking party over Article 35A

December 3, 2019

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